Instructor Evaluation: 3.56/4.0
Wednesday, August 17, 2011
Healthcare Marketing (MBA)
The overall theme of the course is “Ethical and strategic considerations of healthcare marketing”. All the topics covered by the four instructors are tied into this theme. Some of the specific healthcare related issues that will be discussed in this class include: A) Services and design innovations to enhance patient and employee satisfaction, B) The importance of medical services to tourism and hospitality sector, and C) Ethical considerations involving defensive medicine and medical suppliers induced demand.
Social Media & Ecommerce
The role of marketing is fundamentally changing in a world characterized by a whole new series of tools, whether it is blogs, social networking, or user-generated content. Most organizations today are struggling to adapt to a fundamentally new paradigm in managing their brands, product portfolios and customer relationships. The implications on pricing, channels, advertising, measurement, product design, and media mix are undergoing real scrutiny inside modern organizations. The objective of this course is to provide a strategic and analytic toolkit essential to the “new marketer” in managing the complexity created by digital channels. The primary objectives of this course are as follows:
1. Understand the role of social networking channels in influencing consumer behavior.
2. Survey how particular companies are using new social networking technologies in its marketing strategy and tactics.
3. Discuss the future of marketing in light of 24/7 ubiquitous real-time access to customers and the broad strategic implications of multichannel/multi-device customer experiences and services.
4. Apply the concepts to develop potentially new promotional strategies for real world organizations.
Acheiving Excellence in Services (MBA)
In this class, students will conduct an analysis of essential marketing, promotion, and sales principles currently applied in the tourism and hospitality industries. The course will provide students with guidelines for formulating tourism destination oriented marketing goals and strategies, inclusive of target marketing. The marketing mix will be evaluated in terms of specific applications set in both industry segments. We will also examine trends, issues and problems influencing tourism and hospitality marketing.
Best Instructor Rating: 3.89/4.0
Best Instructor Rating: 3.89/4.0
Tourism & Hospitality Marketing (MBA & BBA)
In this class, students will conduct an analysis of essential marketing, promotion, and sales principles currently applied in the tourism and hospitality industries. The course will provide students with guidelines for formulating tourism destination oriented marketing goals and strategies, inclusive of target marketing. The marketing mix will be evaluated in terms of specific applications set in both industry segments. We will also examine trends, issues and problems influencing tourism and hospitality marketing.
Best Student Eval Rating: 3.56/4.0
Best Student Eval Rating: 3.56/4.0
Principles of Marketing
Marketing is an integral part of today’s business world. It is a philosophy, it is an art and more importantly, it is a complex science. In this course, students will be exposed to major topics in marketing and will gain a preliminary understanding of the theories and terminology that are required to excel in the field of marketing.
Best Student Evaluation Rating: 3.76/4.0
Best Student Evaluation Rating: 3.76/4.0
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